Indie designers against Zara and Co.
Over 20 small designers, independent artists and brands have come together to fight Zara, Bershka, Pull and Bear and Stradivarius, some of the brands owned by parent company Inditex. The collective calls itself @shopthearttheft and claims that the retail giant has been stealing their designs and using them without their knowledge or authorization.
After contacting Zara directly, indie designer Tuesday Bassen received a letter from their lawyers stating that “the lack of distinctiveness of your purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”. So, to explicitly show the connection between their work, Tuesday Bassen and Adam J Kurtz, an American writer and designer, have started a website where they’re posting pictures of the designs Zara has allegedly copied.
“It’s time to hold Zara and its global companies responsible for this blatant theft from independent artists”, states their website where they share not only the artwork that has allegedelly been stolen from them, but also from other designers and artists.
The collective believe that their artwork has been reproduced as pin and patch sets, embroidered decals and prints on apparel. “Though some of the themes may be simple shapes or icons, Zara’s replications are near-identical and the massive scale of this theft from a tight-knit creative scene implies a conscious choice by Zara, Bershka, Pull&Bear, Stradivarius and the parent company Inditex to not bother making significant modifications”, it reads.
The movement has taken to social media to ask people to “Like, follow, share or buy from the individual artists to support them directly”. In about two weeks, @shopthearttheft has gathered over 23k followers on Instagram and a lot of public attention. The public visibility of their battle is growing fast as they share pictures from followers from all over the world on Tumblr who identify their designs not only in Zara, but in other big retail brands like Claire's or Primark.
If you see a resemblance and want to support their cause visit their website or follow @shopthearttheft on social media to get more information on how you can get involved.