Faustine Steinmetz hits the high street
Faustine Steinmetz takes an everyday piece and turns it into something quite unique. Her belief in craftsmanship over trend originates intricate denim pieces that take days to be completed. They are weaved and made entirely by hand, but look nothing like the haute couture pieces that share the same level of elaborate craftsmanship. On the contrary, Steinmetz’s designs look unfinished, ripped apart or maybe just put together.
This meticulous production process has made her quite famous among a stylish London elite, but also rises the big numbers on the price tag. Like other small designer brands, Steinmetz needed a high street brand to help her reach a wider clientele - remember Marques’Almeida, the other denim innovators, and their collaboration with TopShop in 2014? Yeah, that's the kind of powerful exposure we're talking about.
H&M may have invented the concept of designer collaborations, but it was Cheap Monday, the more edgy and denim oriented company owned by the Swedish giant, that presented itself as the ideal partner for Steinmetz. The collaboration was launched late April and comprises six limited edition genderless pieces including jackets, jeans and tees.
Prices start at £90 (a T-shirt) and go up to £450 (woven denim jacket). Definitely not high street prices, but around half the money you’d have to spend to buy something from Faustine Steinmetz.