B é t o n   B r u t

B é t o n   B r u t

Glasses: Yohji Yamamoto; Coat: Rachel James // Photo by Filipe Serralheiro

Glasses: Yohji Yamamoto; Coat: Rachel James // Photo by Filipe Serralheiro

Photographed at the Balfron Tower, an iconic brutalist building in London, this fashion story embodies its bold, brash and confrontational aesthetic. Brutalism, as this architectural style is known, confronts us with clinical rigidness . Its etymology lies in the French béton-brut that literally means raw concrete. 

The grey skyline is interrupted by a plethora of textures, layers and intercrossing lines as fashion represents an escape from an ever-present monolithic world of hard concrete and ruggedness.

 

Photography by Filipe Serralheiro ; Styling by Gina Cusachs Trias; Styling Assistance by Anna Lopez; Fashion editorMr. Flyy Campbell; Production Assistance by Ines Silva; Make-up by Marita Thoma-Politou; Hair by Matt Donaldson; 

ModelsLiu Hao (SUPA Model Management), Lu Akinwale (First Model Management) & Wilson Chung

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

LEFT Shirt, Blazer & Trousers: M.X Paris; Shoes: D'Lyle Treasure

RIGHT Hat: D'Lyle Treasure; Shirt: Frenn; Jacket: Mai Gidah; Glasses: Yohji Yamamoto

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

LEFT Coat: Rachel James; Long sweater: Mai Gidah; Shoes & Socks: D'Lyle Treasure; Glasses: Yohji Yamamoto

RIGHT Hat: D'Lyle Treasure; Leather jacket:  Blood Brother; T-shirt: Ron Dorff; Waistcoat & Trousers: Songzio; Shoes: D'Lyle Treasure; Glasses: Yohji Yamamoto; Rings & Necklace: Northskull

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

LEFT Scarf: D'Lyle Treasure; Blazer & Trousers: Songzio; Glasses: Yohji Yamamoto

RIGHT Jacket: Blood Brother; Shirt: Frenn; Trousers: Songzio; Shoes: MYSWEAR; Necklace: Northskull

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

LEFT Jacket: Blood Brother; Shirt: Frenn; Necklace: Northskull

RIGHT Hat: D'Lyle Treasure; Shirt: Mai Gidah

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

LEFT Hat: D'Lyle Treasure; Jacket:  M.X Paris; Shirt & Trousers: Rachel James

RIGHT Shirt: M.X Paris; Sweater: Rachel James; Neckerchief: D'Lyle Treasure

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

LEFT Hat & Neckerchief: D'Lyle Treasure; Shirts: Frenn

RIGHT Liu Hao wears Glasses: Yohji Yamamoto; Scarf & Shoes: D'Lyle Treasure; Blazer & Trousers: Songzio; Bag: Wonderhorn London // Wilson Chung wears Hat & Shoes: D'Lyle Treasure; Shirt: le. Gnauch; Jacket:  Mai Giddy; Trousers: Rachel James ; Glasses: Yohji Yamamoto

Photography by Filipe Serralheiro

Photography by Filipe Serralheiro

FROM LEFT TO RIGHT Jacket: Blood Brother; Shirt: Frenn; Necklace: Northskull // Hat: D'Lyle Treasure; Shirt: Frenn; Jacket: Mai Gidah; Glasses: Yohji Yamamoto// Hat: D'Lyle Treasure; Shirt & Jacket: Frenn

Tuttii Fruittii London AW17 LookBook

Tuttii Fruittii London AW17 LookBook

Sade English: Anticlone Embodied

Sade English: Anticlone Embodied